Shonda’s Journey
with PNH

By centering a real patient’s voice, this HCP-facing online video pairs Shonda’s authentic clinical journey with a glimpse into her personal life, helping clinicians to envision what a switch to Fabhalta could mean for their own patients.

To see the second video in this series and explore more of Ariana’s work in patient experiences, click below!

CW: Deirdre Shahar | Production: One Health Studios

Shown for creative portfolio purposes only. Fully approved asset can be found on the official website.

Shonda’s Patient Profile

Inspired by Shonda’s love of gardening, this digital patient profile uses thoughtful visuals and storytelling to reflect her personality while following her journey from “fine” to Fabhalta.

To see the second profile in this series and explore more of Ariana’s work in patient experiences, click below!

CW: Deirdre Shahar

Shown for creative portfolio purposes only. Fully approved asset can be found on the official website.