Fabhalta's ASH Activation
This experiential booth activation features a high-impact kinetic wall video and mixed-reality (MR) experience, pairing advanced display technology with the real-world story of a PNH patient, Shonda.
Creative Direction: Partnered on booth concept and narrative, leading the kinetic wall video, mixed reality (MR) experience, and patient imagery integration, actively directing and collaborating with the vendor.
On-Site Execution: Managed vendor troubleshooting and live installation logistics.
CW: Aleks Weber | Production: V-Stream
Full Kinetic Wall Footage
At the center of the experience is Shonda’s passion
for gardening—a beautiful, living motif used to
capture both her personal resilience and uplifting
clinical journey on Fabhalta.
CW: Aleks Weber | Production: V-Stream
Behind the Goggles: (MR)
A quick behind-the-scenes look at the MR experience. Step inside Shonda’s peaceful garden, a welcome break from the busy conference floor where viewers could pause, connect, and learn about key clinical data.
CW: Aleks Weber | Production: V-Stream
ASH Recap
A quick, internal recap from the vendor,
providing a glimpse into the live experience at ASH!